Volvo has announced the biggest new product assault in its history with plans for 13 new models between now and the end of 2030.
The Chinese-owned Swedish car maker plans to develop regionalised models for different markets and has ambitious plans for growth over the next four years.
The new line-up will include six new cars specifically for China and seven models for Western markets including Europe and the United States.
Hot on the heels of revisions to the EX40 and XC60 PHEV ranges, the new line-up will include a number of new pure-electric models along with the third generation of Volvo’s hybrid set up.
The new Volvo EX40 (Image: Volvo)Håkan Samuelsson, president and CEO of Volvo, said: “Our showrooms will look very different in 2030. This is our strongest product pipeline ever, tailored to regional needs, and emphasises our ambition to be the leading premium car brand.”
Volvo has confirmed that the aggressive expansion plan will see it launch new cars in new segments in three main regions: Europe, China and the US.
In Europe, the focus is heavily on fully electric models with Volvo promising a “full BEV line-up” by 2030. These will include “high” and “low” body types, suggesting that alongside more SUVs, Volvo will return to its roots with all-electric saloon and estate bodystyles.
In the US, Volvo promises even larger models to sit about its seven-seat EX90.
In Europe and the US, the cars will be based on Volvo’s existing SPA2 and SPA3 platforms and its HuginCore software platform. SPA2 underpins the current ES90 saloon and EX90 SUV while SPA3 is used in the all-new EX60 SUV and will underpin the new European BEV line-up.
Chinese models will be developed in partnership with Volvo’s parent company Geely and will see the two companies work on shared platforms, parts and supply chains as well as a dedicated tech stack for China.
The marque says its expanded line-up will “take Volvo Cars into the next era of design and broaden the range of the Volvo brand”.
It aims to double its market share by the end of 2030, largely through its expanded EV line-up, and through a simplified commercial offering which will streamline ordering, with fast-delivery options, and more transparent pricing.
“Our product offensive builds on four unique strengths: regionalised product offerings, leadership in electrification, unique synergies with Geely, and complete customer offers that goes beyond the car alone,” added Samuelsson. “Enabled by a high-performing organisation and affordable frames for investment and cost, these strengths position us for growth and increased profitability.”
