Troubled Fisker slashes Ocean prices by up to 40%

Fisker has slashed US pricing of its Ocean electric SUV by up to $24,000 as it struggles to stay afloat.

The US car maker says it is repositioning the Ocean to be a ‘more affordable and compelling’ choice for buyers, with prices starting from $24,999.

The top-spec Ocean Extreme trim has dropped from $61,499 to $37,499, while the Ultra trim is now priced at $34,999, down from $52,999. Entry level Sport models have dropped from $38,999 to $24,999.

All the reduced-price cars are 2023 models but Fisker says some come with up to $7,000 worth of extras including paint, wheel and interior options, as well as Fisker’s latest 2024 software version 2.0 installed.

Fisker has faced troubling times in recent months. It announced in March that it was ceasing production for six weeks and confirmed that the business was running out of money and may not be able to continue operating.

Rescue talks with a major mainstream car maker – rumoured to be Nissan – have broken down and the Ocean has recently come in from widespread criticism. Journalists and owners have complained about poor build quality and major software problems and the US’s NHTSA safety body has launched two probes into claims of mechanical failures.

A spokesperson for the brand said: “The Fisker team is working to give Fisker owners the software updates, service, and customer support they require, and Fisker dealer partners are working together with the company to give Fisker buyers excellent value, a simple-to-navigate purchase process, and quick access to 2023 inventory of the award-winning Fisker Ocean.

“As Fisker focuses on our vision of ‘A Clean Future for All’ and delivering the world’s most sustainable vehicles, the company continues to pursue dealer partnerships in North America and Europe, having announced the strategic shift to a dealer partner model in January 2024.”