Mazda MX-30 price slashed by £3,000
Mazda has slashed the price of the MX-30 by more than £3,000 as it looks to boost sales of its only EV.
The firm has also announced new 0% finance deals, a £6,000 deposit contribution and a free home charger as it looks to make its first all-electric model more attractive to buyers.
The MX-30 BEV now starts at £27,995, instantly making the entry-level Prime-Line model one of the 10 cheapest EVs in the UK.
All three trim levels have received a £3,000 price reduction, meaning mid-spec Exclusive-Line now costs from £29,995 while the range-topping Makato is priced at £32,395. The MX-30 R-EV plug-in hybrid has also seen a £3,000 price drop, bringing its entry price to £31,495.
The price cut and new finance offer – which runs until June – mean that buyers can secure an MX-30 BEV for just £199 per month. All new customers will also be entitled to a free PodPoint home charger with both the battery electric and PHEV versions of the car.
The ZEV mandate which came into force this year requires all car makers to ensure 22% of new sales in 2024 are zero emissions vehicles. With just one EV on its books, Mazda faces a challenge to meet this target.
Commenting on the new offer and pricing structure, Jeremy Thomson, managing director of Mazda Motors UK, said: “Thanks to its compact battery, the Mazda MX-30 offers a tempting blend of an affordable price tag and engaging handling, which combined with its distinctive styling and class-leading interior quality makes it a uniquely attractive and premium proposition at this price point.
“The Mazda MX-30 is the perfect EV when considering a purchase based on actual usage rather than ultimate range, a survey of our digital service records across 1.5 million Mazda cars in the UK, highlights that the average daily mileage is just 26 miles, and we’ve found that customers who choose an EV as a second car or a shorter range commuting car, find the MX-30 to be perfect, especially when combined with the convenience of a home charger.”
The MX-30 features a 145bhp motor and 35.5kWh battery. This offers a range of just 124 miles but Mazda insists it is “right sized” to offer a useful real-world range that suits its customers’ needs without the added expense or weight of a larger battery pack.
