Direct Line offers Zoom EV benefits bundle to new EV customers

Direct Line Group has teamed up with Zoom EV to make electric vehicle ownership simpler for its customers.

The new deal will see EV owners insuring their vehicle with Direct Line receive a free 12 month subscription to Zoom’s electric vehicle benefits bundle, which include discounted access to industry-leading public charging networks, smart home charging units, EV home energy tariffs and nationwide parking.

The packages will also feature discounted home charger installation from EO or BP  Pulse, discounted public charging through Osprey Charging and discounted home energy tariffs through OVO Energy.

This is the first time a bundle such a this is being offered through an insurance partner and is part of Direct Line’s wider effort to make the transition to electric easier for customers.

Ian Exworth, director of emerging and specialist markets actions at Direct Line Group, said: “As one of the largest motor insurers in the UK we are committed to playing our part in tackling climate change and supporting our customers to go green. That is why I am delighted that Direct Line Group has partnered with Zoom EV on this electric vehicle offer designed to make electric easy for customers. The partnership is the perfect opportunity for us to use our expertise, skills and our Direct Line Brand to help inspire people to make the switch with confidence.”

Greg Fairbotham, CEO at Zoom EV, added: “Direct Line is a household name and our partnership with them will build further confidence with UK consumers as we transition to a less polluting electric-led future for our roads.

“We are still at the start of the EV revolution in the UK and some buyers need the reassurance our bundle provides before making the decision to go electric. With more manufactures responding to customer demands and environmental concerns never higher on people’s agendas, there are fewer barriers to EV ownership than ever before.”