Audi seeks reboot with reveal of all-electric e-tron sports car in early September 2025
Audi CEO Gernot Döllner has confirmed that the beleaguered brand will unveil a fully-electric e-tron sports car concept in September this year ahead of the 2025 Munich motor show.
The report was made by German tabloid, Bild, who claimed Döllner acknowledged the Ingolstadt carmaker’s struggles amidst its pivot towards electrification including a drop in quality, model name confusion, plus overly complicated tech and autonomous driving programmes.
It is understood that Döllner said Audi’s new “highly emotional” all-electric sports car will be “something in between” the now-discontinued TT and R8 and part of the Audi e-tron EV sub-brand.
Moreover, Döllner referred to it as Ingostadt carmaker’s “TT Moment 2.0” in reference to the importance of the first generation Audi TT. When the TT launched in 1998, it transformed Audi from a sporty, if not slightly utilitarian brand, to a stylish manufacturer of performance cars.
In light of Audi’s many recent woes, Döllner is reported to have said: “I don’t want to beat around the bush; we have to get back on track.”
He added no further details about the Audi e-tron sports car, apart from the fact that “the car will be built” and the launch of the production version will happen within two years of its Munich debut in October 2025.
The concept version is expected to usher in a new interior look, new technical features, and a new design language overseen by recently-appointed design chief, Massimo Frascella.
Given Audi’s close ties with fellow Volkswagen-owned brand, Porsche, it has been speculated that e-tron sports car could be based on the same platform and powertrain as the upcoming Porsche 718 EV. Should this strategy go ahead, it is expected that the Audi will adopt different tuning and have a potentially different power output to the Zuffenhausen car.
While it seeks rediscover its heyday from the late 1990s to the mid-2010s, Audi will not pivot away from its electrification plans. It confirmed that next year it will introduce an all-electric, A3-sized e-tron model, which is likely to be based on the VW Group’s MEB platform used to underpin the VW ID.3 and Cupra Born.
