Fancy about turning heads as you glide through London’s streets behind the wheel of a luxury car? Becoming a chauffeur is more than just getting people from A to B, it's about style, service, and smart business choices.

How to Become a Chauffeur in London (and Charge Premium Prices)?

July 28, 2025 EV Powered

Fancy about turning heads as you glide through London’s streets behind the wheel of a luxury car? Becoming a chauffeur is more than just getting people from A to B, it’s about style, service, and smart business choices.

It’s also one of the best ways to combine reliable earnings with the flexibility of self-employment and the appeal of premium vehicles. Here’s how you can get started, especially if you’re thinking of using Uber-ready cars, and why premium prices are well within reach.

Why Consider Chauffeuring in London?

London is a bustling, world-class city. Businesses, tourists, and locals all value comfort and efficiency. That’s where a professional chauffeur steps in, offering not just a ride, but a premium experience. Whether it’s for a wedding, airport transfer, or a corporate event, clients are willing to pay extra for reliability, luxury, and discretion.

What Makes a Chauffeur Service “Premium”?

Luxury Vehicles: Mercedes, BMW, Tesla, and other high-end models. Electric and hybrid options are increasingly popular due to environmental concerns and smooth performance. If you don’t own one, don’t worry, PCO-approved rental companies offer affordable PCO cars for rent.

Professionalism: Sharp appearance, punctuality, and polite conversation set chauffeurs apart from standard private hire drivers.

Custom Service: Offering simple extras like bottled water, phone charging, Wi-Fi, and playing clients’ music of choice adds real value.

Smooth Booking Experience: Using apps, online booking, and cashless payment make the service feel effortless for busy clients.

Knowledge of London: Understanding the city’s roads, shortcuts, and major hotels/venues adds professionalism.

Using Uber Cars as a Chauffeur

Don’t own a luxury car? Many drivers now use rental services for Uber-ready vehicles. Here’s why driving for Uber is worth it:

Affordable Entry: No need to buy a car outright. PCO (Private Hire Vehicle) car rental companies specialise in vehicles that meet Uber and Transport for London (TfL) standards.

All-Inclusive Deals: The weekly rental fee often covers insurance, servicing, and maintenance. Hassle-free and predictable expenses.

Flexible Terms: Weekly contracts allow you to adjust your commitment depending on demand.

Uber-Ready: Rentals are ready to hit the road for Uber work, including all required licensing and checks.

Main costs you’ll want to check:

Weekly rental fee

Fuel (or charging if it’s an electric car)

Deposit and refundable security payments

Personal insurance (if not included

Step-by-Step: How to Start as a Chauffeur in London

1. Get Your Licences in Order

UK Driving Licence: Must be valid and held for at least three years.

PCO Licence: Apply with Transport for London (TfL), requiring a DBS check, medical exam, and topographical skill assessment.

Private Hire Insurance: Often included if you use a reputable PCO rental company; double-check before signing anything

2. Choose the Right Car

PCO-Approved Rentals: Many drivers use Uber-ready rentals, this means no hefty upfront costs and all vehicle requirements (insurance, servicing, compliance) are sorted for you.

Luxury Factor: Opt for executive vehicles, leather interiors, and ample boot space.

Running Costs: Know what’s included (servicing, maintenance, breakdown cover). Budget for fuel/charging and deposits.

3. Join a PCO Rental Scheme

Find a reputable company offering Uber-ready hires. Read reviews, check for hidden fees, and ensure the rental includes everything you need to legally operate.

4. Set Yourself Apart

Keep the car spotless inside and out.

Always dress smart, clients notice!

Arrive five minutes early. Punctuality is key.

Offer little extras: water, mints, chargers, Wi-Fi (if possible).

Practical Tips for Day-to-Day Success

Navigation: Learn common destinations and main routes. Use apps, but don’t depend on them alone.
Client Care: Greet clients by name, help with luggage, and adjust the car temperature/music on request.
Professional Network: Build relationships with hotels and event venues, they often refer clients to trusted chauffeurs.
Upskilling: Consider a defensive driving course or customer service training for extra polish.

Is Renting and Driving for Uber Worth It?

In the middle of your journey, you may wonder about long-term earning potential and daily realities. For a detailed breakdown of rental costs, actual driver income, and smart strategies, see this practical guide about whether driving for Uber is worth it. It includes real stories, average weekly numbers, and tips to maximise your earnings.

Handy Terms & Tips

PCO (Private Car Operator) Licence: Lets you legally drive for hire in London.
Uber-Ready: Cars meeting Uber and TfL’s standards for private hire.
All-Inclusive Rental: A package where servicing, insurance, and breakdown cover are included.
Mileage Cap: Some rentals are unlimited, some aren’t, always check your agreement.

How to Charge Premium Rates?

Corporate Packages: Offer contracts or loyalty deals to local businesses.
Event Work: Weddings, birthdays, and city tours are good opportunities for premium charges.
Peak Times: Maximise your hours by working during high-demand periods.
Green Cars: Electric vehicles are popular with eco-conscious clients and may qualify for congestion charge exemptions.

Final Thoughts

Starting as a chauffeur is achievable and profitable with the right information and standards. Using an Uber-ready rental gets you on the road faster and lets you focus on what matters most: providing a luxury, personalised service. Get licensed, choose your car smartly, and treat every client like VIP. With consistent professional service and a bit of London know-how, you’ll be set to earn those premium rates in no time.