Polestar has released a teaser image of its Formula 2030 concept car, previewing a new design language set to debut on the new Polestar 2 in 2027 and the Polestar 7 SUV the following year.
Using the preview image as a reference point, the Formula 2030 concept has a revised version of the twin-blade, ‘Thor’s Hammer’ headlights now synonymous with Polestar, following the introduction of the Polestar 3 in 2022.
The Formula 2030 also appears to adopt a lower, wider-set stance than existing models thanks to flared wheelarches and cambered front wheels. On the bonnet, it appears to come with a Polestar 3-style S-duct – an aerodynamic device that forces air through the front ‘grille’ and pushes the car’s nose to the ground.
Since becoming an independent, EV-focused brand from Volvo in 2017, Polestar has emphasised the Scandinavian design principle of ‘minimalist-yet-functional’ as a key brand pillar. As such, its design chief, Philipp Römers, seeks to take the brand “onto the next chapter,” rather than completely rewriting it.
“Polestar’s design and brand is already so strong, it was obvious we needed a bold evolution, not a revolution of what came before,” he explained. “Formula 2030 delivers this, showcasing our future while respecting brand-defining elements like the familiar Dual Blade headlights, ensuring it remains recognisably a Polestar with a strong, characterful identity.”
Born in Cologne, Germany, Römers became Polestar’s chief design officer in 2025 and arrived with a strong CV. Before joining Polestar, Römers was Audi’s exterior design head. Before that, he was a leading designer at Volkswagen.
Römers’ previous designs include the all-electric Audi e-tron GT, the latest Audi A6 e-tron, and the highly-regarded Volkswagen Golf Mk7. He replaces Maximilian Missoni, who oversaw Polestar’s current design language, which debuted on the Polestar 3, then continued over to the Polestar 4 in 2023, and the Polestar 5 in 2025.
The long-serving Polestar 2’s design borrows heavily from the 2016 Volvo Concept 40.2, which was introduced to showcase the brand’s modular SPA platform. The ‘P2’ debuted in 2020, and was penned by former Polestar CEO, Thomas Ingenlath.
Not much is known about the upcoming Polestar 2, but its current CEO, Michael Lohscheller, confirmed that the next generation will be a fastback, and not an SUV as previously rumoured. Meanwhile, the Polestar 7 will be built at the Volvo plant in Košice, Slovakia, and share its electrical underpinnings with the new Volvo EX60, which has been well received by the motoring press and has already sold out in Europe.
Polestar’s latest production model is the BMW iX3-rivalling Polestar 4 SUV, which is now available to order and priced from £54,750. The Formula 2030 will be fully unveiled at a strategy event at Polestar’s HQ in Gothenburg later this year.
