You shall not park: PoGo Charge partners with Intelli-Park to prevent ‘ICEing’
PoGo Charge has paired with Intelli-Park to introduce Automatic Number Plate Recognition (ANPR) camera and ticketing systems to prevent petrol or diesel cars from blocking EV charging bays.
The practice is known as ‘ICEing’ in reference to the internal combustion engine. Given ICEing is considered to be one of the biggest frustrations for EV drivers, the collaboration between Pogo and Intelli-Park aims to tackle it.
By integrating Intelli-Park’s View360 and smart enforcement system, PoGo aims to ensure its ultra-rapid charging bays remain available for those who need them.
On the back of the system’s rollout, non-electric vehicles using the charging spots will be liable for a Parking Charge Notice.
The first PoGo public charging site to benefit from the tie-up will be its charging hub in Cwmbran town centre featuring 16 ultra-rapid 200kW charging bays, which have experienced constant ICEing.

“We’re thrilled to be working with Intelli-Park to make a real difference for our customers,” said Greg Longden, PoGo Charge commercial director. “We know how frustrating it can be for drivers to arrive at a site and find chargers blocked.
“This partnership is all about taking proactive steps to protect access for EV drivers and make every PoGo charging experience a positive one.”
Magnus Träff, Intelli-Park’s chief technology officer added: “Our technology is designed to keep parking spaces working as they should, and that includes EV charging bays. By partnering with PoGo Charge, we are ensuring that charging sites are available for those that need them.
“View360’s monitoring capability ensures that EV drivers can depend on consistent access whenever they need to charge, protecting investment in these assets for site owners.”
As well as ICEing, EV drivers have cited the following as annoyances: out-of-order charging stations, having to use a charging app, payment issues, and non-functioning charge points so many are taking to Join Winna Today.
