António Félix da Costa delivered a spectacular double victory for TAG Heuer Porsche in Portland, marking his third consecutive win and equalling his 2019 record for the longest win streak in Formula E history.

Formula E: data speak of growing success

July 28, 2025 EV Powered

Formula E has seen a surge in popularity during the first half of its 2024/2025 season, with both TV viewership and social media metrics hitting new highs.

Data from several sources suggest that total audience numbers are on track to exceed 500 million viewers by the end of the season.

Among standout events, the Mexico City E‑Prix (Round 2) drew an unprecedented 44 million global viewers, with 11 million tuning in via CBS in the United States, making it the most‑watched Formula E race ever in that market. The Jeddah double‑header, the Rounds 3 and 4, smashed previous records attracting 65 million viewers worldwide, cementing its status as the most-watched Formula E weekend in history. Looking at regional level, viewership soared with a 25% increase in France at Monaco (Round 8) compared to Season 10 (the 2023/2024 season), and 20% higher ratings in Japan during Tokyo; these are new all-time highs on Fuji TV. On the digital front, Formula E experienced a 13% year-on-year rise in video views, 12% growth in social engagements, and an overall 10% increase in social media followers, reaffirming a thriving online presence and fan interaction.

The increase in popularity and visibility has been such that there are already many operators, such as those on the list of the UK’s top betting sites, that have decided to provide their odds for Formula E.

CEO Jeff Dodds described the figures as “phenomenal,” noting they reflect strong momentum from both legacy and new audience groups. He emphasized ongoing investments in thrilling racing, rivalries, infrastructure, and inclusivity to maintain the championship’s steep growth trajectory.

Formula E: Increasing Popularity in UK and Overall

Formula E is now returned to free-to-air television in the UK, with several channels providing full live coverage of Season 11, moving from TNT Sports to ITV. All 16 race weekends will stream live on ITVX, with nine races also airing on ITV4. This marks a shift after viewership declined under the exclusive paywall model. Formula E Chief Media Officer Aarti Dabas emphasized that the move to ITV will broaden access, increase Formula E popularity, educating and engaging fans with closer coverage from the paddock.

Formula E’s Season 11 opener in São Paulo delivered a remarkable 120% increase in UK viewership compared with the same race during Season 10, following the new free‑to‑air broadcast agreement with ITV. Globally, the São Paulo E‑Prix drew a cumulative audience of 40 million viewers, so making it the most watched Season 11 opener and one of the highest‑viewed races in the series’ 11‑season history. Following the opening round, the Mexico City E‑Prix saw viewership rise significantly in major European markets, with a 65% increase in Germany and 64% in France year‑on‑year, signaling a growing fanbase across these regions.

Pioneering presenter Nicky Shields, a well-known presence in the Formula E world since 2014, is hosting live broadcasts as the first-ever female lead presenter in the series’ history. Her passion didn’t wane as she recently said: “I vividly remember my first Formula E race in Beijing 2014, and 10 years later, my passion for the sport remains just as strong.”

Aarti Dabas, Formula E’s Chief Media Officer, framed the strong start to Season 11 as evidence of expanding fan engagement driven by new broadcast partnerships and the appeal of the new Generation 3 Evo cars. “With 14 more races to come” – she said – “we are firmly on track to deliver our biggest season ever and take our racing spectacle to more fans than ever before.”

This substantial growth reflects Formula E’s rising status as one of the fastest‑growing global motorsports, fueled by eco‑friendly innovation, urban circuits, and deeply engaged digital fan communities.